I write annual trends reports for large corporations such as Telefonica and Puig. These publications are tailor-made for these companies. I identify on socio-cultural trends that can provide them with new territories for creativity and innovation. These publications are comprehensive unique reports that help my clients understand emerging consumer behaviours and mindsets. I work very closely with my art director to ensure that all my publications are visually inspiring and easy to understand for a broad audience. 

These publications are physically presented to internal teams during a dynamic session that includes a special scenography as well as videos and concept objects that express each of the chapters of the books. The content of the publications is used for workshops and ideation sessions which I organise to help my clients develop new products, services and campaigns. 

O2 Trends 2010