This report created for Puig fragrance & fashion brands identifies the emerging socio-cultural trends related to personal power, the rebellion against traditional notions of success, the creation of new utopian scientific based vision, the courage of despair, the importance of cultural diversity and the enthusiasm for technological escapism.

Each chapter includes real-life examples from the worlds of Architecture, Art, Craftsmanship, Design, Film, Music, Photography, Fashion, Retail and Technology.

The report was also accompanied by concept scents related to each of the trends created exclusively by Symrise parfumeurs: Alienor Massenet & Emilie Coppermann in collaboration with Puig Perfumery Centre.

The concept fragrances came in a box made with innovative materials that could be used for future product design.

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