RESEARCH
All the trend research I do is bespoke according to the specific needs of my clients. The insights I provide are always accompanied by strategic recommendations. I have a very large network of experts from various fields such as technology, fashion, art, design, architecture, music, retail, beauty and innovation who contribute to my research and thinking.
RESEARCH PROJECT #1
RED BULL
BRIEF:
Leverage external insights and future trends to make Red Bull International HQ team – innovative, efficient and ahead of the curve and to inspire new thinking and gain new perspectives that can be related to Red Bull’s strategy, projects and initiatives.
METHODOLOGY:
Research on global socio-cultural trends through in-depth interviews with experts and qualitative research focused on communications and storytelling in arts, fashion, music, sports, sustainability, innovation and retail.
OUTPUT:
A physical presentation and one day workshop with the Red Bull teams to identify opportunities for creating more impactful storytelling.
RESEARCH PROJECT #2
TOYOTA
BRIEF:
Identify the socio-cultural trends that can be used by the Toyota Global communications teams to build deeper relationships with their consumers, with a focus on youth.
METHODOLOGY:
Research on global socio-cultural trends relevant for all the Toyota markets with analysis of relevance depending on geographical location, paying special attention on youth groups and their specific
emerging aspirations.
OUTPUT:
A physical presentation and two-days workshop with the Toyota Global communications teams to identify opportunities for evolving their brand positioning across all their markets.