RESEARCH
All the trend research I do is bespoke according to the specific needs of my clients.
My process is a mix of data gathering, expert interviews and on the ground research. The research outputs vary depending on my clients needs:
- presentations
- reports
- future scenarios
- consumer typologies
- workshops
The insights I provide are always accompanied by strategic recommendations for the immediate and long term.
I have a very large network of experts from various fields such as technology, fashion, art, design, architecture, music, retail, beauty and innovation who contribute to my research and thinking.
RESEARCH PROJECT #1
RED BULL
BRIEF:
Leverage external insights and future trends to make Red Bull International HQ team – innovative, efficient and ahead of the curve and to inspire new thinking and gain new perspectives that can be related to Red Bull’s strategy, projects and initiatives.
METHODOLOGY:
Research on global socio-cultural trends through in-depth interviews with experts and qualitative research focused on communications and storytelling in arts, fashion, music, sports, sustainability, innovation and retail.
OUTPUT:
A physical presentation and one day workshop with the Red Bull teams to identify opportunities for creating more impactful storytelling.
RESEARCH PROJECT #2
TOYOTA
BRIEF:
How will Europeans societies will look like by 2040?
And what are the implications for the world of mobility?
METHODOLOGY:
Research on European macro trends (political, economical, social, cultural and technological forecast) by gathering data from governmental and private think tanks. Cross referencing my analysis with leading experts to develop a picture of what Europe might look like in 2040.
OUTPUT:
An in-person presentation to all the markets teams
Creation of 6 future scenarios, each based on a specific new typology of consumers to provide insights on the future implications of my findings
A two day workshop with cross functions teams to develop together implications for Toyota.
RESEARCH PROJECT #3
OMEGA
BRIEF:
Design and curate a VIP gift experience for Omega's super VIPs during the Paris Olympics 2024.
METHODOLOGY:
Identify "potential pain points" for the super VIPs during their travel and stay in Paris and propose luxury and original solutions to elevate their Olympics experience, leveraging up-coming luxury and travel trends.
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OUTPUT:
Concept and creative direction for a one of a kind luxurious and smart luxury gift sets which includes unique products and original brand collaborations.