All the trend research I do is bespoke according to the specific needs of my clients.
My process is a mix of data gathering, expert interviews and on the ground research. The research outputs vary depending on my clients needs:
- future scenarios
- consumer typologies
The insights I provide are always accompanied by strategic recommendations for the immediate and long term.
I have a very large network of experts from various fields such as technology, fashion, art, design, architecture, music, retail, beauty and innovation who contribute to my research and thinking.
RESEARCH PROJECT #1
Leverage external insights and future trends to make Red Bull International HQ team – innovative, efficient and ahead of the curve and to inspire new thinking and gain new perspectives that can be related to Red Bull’s strategy, projects and initiatives.
Research on global socio-cultural trends through in-depth interviews with experts and qualitative research focused on communications and storytelling in arts, fashion, music, sports, sustainability, innovation and retail.
A physical presentation and one day workshop with the Red Bull teams to identify opportunities for creating more impactful storytelling.
RESEARCH PROJECT #2
How will Europeans societies will look like by 2040?
And what are the implications for the world of mobility?
Research on European macro trends (political, economical, social, cultural and technological forecast) by gathering data from governmental and private think tanks. Cross referencing my analysis with leading experts to develop a picture of what Europe might look like in 2040.
An in-person presentation to all the markets teams
Creation of 6 future scenarios, each based on a specific new typology of consumers to provide insights on the future implications of my findings
A two day workshop with cross functions teams to develop together implications for Toyota.
RESEARCH PROJECT #3
Design and curate a VIP gift experience for Omega's super VIPs during the Paris Olympics 2024.
Identify "potential pain points" for the super VIPs during their travel and stay in Paris and propose luxury and original solutions to elevate their Olympics experience, leveraging up-coming luxury and travel trends.
Concept and creative direction for a one of a kind luxurious and smart luxury gift sets which includes unique products and original brand collaborations.