As part of my role as a Global Trends Expert at Telefonica, I created an annual trends report that identifies emerging socio-cultural trends to help drive technological innovation across all the group's markets. This report entitled "The Reinvention Era" analyses how people are using technology in order to achieve greater mastery, explore new possibilities, create a more sustainable world, rebel against the establishment, balance the need for more physicality and enhance their perception. 

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.

​

The annual trends report was presented globally to all the Telefonica markets as well as at leading technology and innovation events and conferences around the world. 

​

See the full report here