As part of my role as a Global Trends Expert at Telefonica, I created an annual trends report that identifies emerging socio-cultural trends to help drive technological innovation across all the group's markets. This report analyses the trends related to the increase of speed of information, the redefinition of boredom, the creation of multiple identities, the growing importance of social currency, the need for rethinking growth and the new ways of creating meaning. 

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.

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The annual trends report was presented globally to all the Telefonica markets as well as at leading technology and innovation events and conferences around the world.

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The full report can be viewed here