O2 Trends 2010

Identifies the socio-cultural trends related to a new definition of ethics, the growing need for belonging, the new sense of empowerment, the shift towards experience over ownership, the desire for simplified lifestyles, the motivation to regain a sense of control, the ambition to improve efficiency and valorisation of authenticity. 

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.