TRENDS REPORT 2010

As part of my role as a Head of Future & Trends insights at O2, I created an annual trends report that identifies emerging socio-cultural trends to help drive technological innovation across all the group's markets. This report analyses trends related to a new definition of ethics, the growing need for belonging, the new sense of empowerment, the shift towards experience over ownership, the desire for simplified lifestyles, the motivation to regain a sense of control, the ambition to improve efficiency and the valorisation of authenticity. 

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.

The annual trends report was presented globally to all the O2 markets as well as at leading technology and innovation events and conferences around the world.

O2 Trends 2010