I was commissioned by Puig to identify emerging socio-cultural trends to help their fragrance and fashion brands become more creative and innovative. In this publication, I analysed  the concept of contemporary sacrifice, the growing focus on human immortality, the personal take on spirituality, the impact of personal branding, the counter culture around low-achievement and the growth of positive thinking. 

Each chapter includes real-life examples from the worlds of Architecture, Art, Craftsmanship, Design, Film, Music, Photography, Fashion, Retail and Technology.

The report was also accompanied by concept scents related to each of the trends created exclusively by Mane perfumer Veronique Nyberg in collaboration with Puig Perfumery Centre.

The concept fragrances came in a box made with innovative materials that could be used for future product design.

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