As part of my role as a Head of Future & Trends insights at O2, I created an annual trends report that identifies emerging socio-cultural trends to help drive technological innovation across all the group's markets. This report analyses the trends related the increase importance of imagination, the redefinition of communities, the new forms of solidarity, the focus on higher performance, the growth in mobility and the widespread of disruptive mindsets.

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.

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The annual trends report was presented globally to all the O2 markets as well as at leading technology and innovation events and conferences around the world.

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See the introduction to this report here