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This report created for Puig fragrance & fashion brands identifies emerging socio-cultural trends such as the extreme anger towards established systems, the rise of confident feminine power, the re-valuation of masculinity, the new found meaning for fulfilment, the power of the gang and the potential for technological enhancement. 

Each chapter includes real-life examples from the worlds of Architecture, Art, Craftsmanship, Design, Film, Music, Photography, Fashion, Retail and Technology.

The report was also accompanied by concept scents related to each of the trends created exclusively by IFF  perfumer Alexis Dadier in collaboration with Puig Perfumery Centre.

The concept fragrances came in a box made with innovative materials that could be used for future product design.

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