This report created for Puig fragrance & fashion brands identifies emerging socio-cultural trends related to unrestricted self-expression, the renewed interest for traditions, the growth of a new creative elite, the increased appeal for self-effacement, the desire to hold on to lightheartedness and the quest for sustainable harmony.

Each chapter includes real-life examples from the worlds of Architecture, Art, Craftsmanship, Design, Film, Music, Photography, Fashion, Retail and Technology.

The report was also accompanied by concept scents related to each of the trends created exclusively by Firmenich perfumer Marie Salamagne in collaboration with Puig Perfumery Centre.

The concept fragrances were presented on innovative perfumed paper.

​