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As part of my role as a Global Trends Expert at Telefonica, I created an annual trends report that identifies emerging socio-cultural trends to help drive technological innovation across all the group's markets. This report focuses on the Metamorphosis of the world thanks to the widespread of technology. The trends identified in the report express the changing attitudes towards speed, the rise of emotional technology, the growing desire for kinship, the new possibilities for protection, the desire for technological enhancement and the focus on sustainable alternatives. 

Each chapter includes real-life examples from the worlds of retail, technology, innovation, hospitality, entrepreneurship and architecture.

The annual trends report was presented globally to all the Telefonica markets as well as at leading technology and innovation events and conferences around the world

See the full report here 

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