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This first report created for Puig fragrance & fashion brands identifies emerging socio-cultural trendsrelated to the focus on personal development, the possibilities for controlling one’s identity, the growing desire for admiration, the new valorisation of imperfections, the benefits of humour and the appeal of the magical and spiritual.

Each chapter includes real-life examples from the worlds of Architecture, Art, Craftsmanship, Design, Film, Music, Photography, Fashion, Retail and Technology.

The report was also accompanied by concept scents related to each of the trends created exclusively by Givaudan  perfumer Sonia Constant in collaboration with Puig Perfumery Centre.

The concept fragrances came in a box made with innovative materials that could be used for future product design.

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