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“I am a trend expert and strategist who identifies socio-cultural trends to help my clients create products and services that bring real meaning and value for people today and in the future.”

MY CLIENTS

Adidas Originals

Adidas by Stella McCartney

Bacardi group

BBC

Berry Bros. & Rudd

Bombay Sapphire

BNP Paris-Bas

BSkyB

Carolina Herrera

Clarins

Comme des Garçons parfums

Diageo

Dries Van Noten

The Economist

Fortune Magazine

GAP

Grey Goose

HP

Jakobsland Partners

Jean-Paul Gaultier

L'artisan parfumeur

London Stock Exchange

Mars

McQ

Motorola

Nina Ricci

Nokia

O2

Omega

Paco Rabanne

Penhaligon's

Prada

Prophet

P&G

Red Bull

Sky

Swarovski

Telefonica

Toyota

Valentino

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MY METHODOLOGY

Trends are manifestations of people's emotional needs. They are driven first and foremost by emotions. In a context where the pace of change is ever increasing, identifying evolving mindsets and behaviours that are shaping society's emotional landscape is crucial. I developed a unique methodology to ensure that the trends insights I provide are fully actionable by my clients.