“I am a trend expert and strategist who identifies socio-cultural trends to help my clients create products and services that bring real meaning and value for people today and in the future.”
MY WORK
MY CLIENTS
Adidas Originals
Adidas by Stella McCartney
Bacardi group
BBC
Berry Bros. & Rudd
Bombay Sapphire
BNP Paris-Bas
BSkyB
Carolina Herrera
Clarins
Comme des Garçons parfums
Diageo
Dries Van Noten
The Economist
Fortune Magazine
GAP
Grey Goose
HP
Jakobsland Partners
Jean-Paul Gaultier
L'artisan parfumeur
London Stock Exchange
Mars
McQ
Motorola
Nina Ricci
Nokia
O2
Omega
Paco Rabanne
Penhaligon's
Prada
Prophet
P&G
Red Bull
Sky
Swarovski
Telefonica
Toyota
Valentino
MY METHODOLOGY
Trends are manifestations of people's emotional needs. They are driven first and foremost by emotions. In a context where the pace of change is ever increasing, identifying evolving mindsets and behaviours that are shaping society's emotional landscape is crucial. I developed a unique methodology to ensure that the trends insights I provide are fully actionable by my clients.
