MY METHODOLOGY
Trends are manifestations of people's emotional needs. They are driven first and foremost by emotions. In a context where the pace of change is ever increasing, identifying evolving mindsets and behaviours that are shaping society's emotional landscape is crucial. I developed a unique methodology to ensure that the trends insights I provide are fully actionable by my clients.
MY CLIENTS
Adidas Originals
Adidas by Stella McCartney
Bacardi group
BBC
Berry Bros. & Rudd
Bombay Sapphire
BNP Paris-Bas
BSkyB
Carolina Herrera
Clarins
Comme des Garçons parfums
Diageo
Dries Van Noten
The Economist
Fortune Magazine
GAP
Grey Goose
HP
Jakobsland Partners
Jean-Paul Gaultier
L'artisan parfumeur
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La Prairie
London Stock Exchange
Mars
McQ
Motorola
Nina Ricci
Nokia
O2
Omega
Paco Rabanne
Penhaligon's
Prada
Prophet
P&G
Red Bull
Sky
Swarovski
Telefonica
Toyota
Valentino