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“I am a trend expert and strategist who identifies socio-cultural trends to help my clients create products and services that bring real meaning and value for people today and in the future.”

 
MY WORK
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MY CLIENTS

Adidas Originals

Adidas by Stella McCartney

Bacardi group

BBC

Berry Bros. & Rudd

Bombay Sapphire

BNP Paris-Bas

BSkyB

Carolina Herrera

Clarins

Comme des Garçons parfums

Diageo

Dries Van Noten

The Economist

Fortune Magazine

GAP

Grey Goose

HP

Jakobsland Partners

Jean-Paul Gaultier

L'artisan parfumeur

London Stock Exchange

Mars

McQ

Motorola

Nina Ricci

Nokia

O2

Omega

Paco Rabanne

Penhaligon's

Prada

Prophet

P&G

Red Bull

Sky

Swarovski

Telefonica

Toyota

Valentino

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MY METHODOLOGY

Trends are manifestations of people's emotional needs. They are driven first and foremost by emotions. In a context where the pace of change is ever increasing, identifying evolving mindsets and behaviours that are shaping society's emotional landscape is crucial. I developed a unique methodology to ensure that the trends insights I provide are fully actionable by my clients.

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