Ariane Van de Ven


I am passionate about digital technology but I do love real physical objects, in particular books. I think they are a wonderful way to delve into engaging stories. As part of my work at Telefónica, I wrote every year a global trends report with my latest research and insights on what I think will be important in the future. These books are real works of love and published in small numbers for selected Telefónica employees across the world.



Global Trends report (Telefónica Digital)
2014

This report is entitled the Metamorphosis, because the world and people are going through more than a crisis, they are going through a fundamental transformation. Nothing will ever be the same . This report covers 6 global consumer trends and for the first time 6 consumer typologies.

Global Trends report (Telefónica Digital)
2013

This report is entitled the Re-invention Era. The massive democratization of digital tools is enabling people to re-invent every aspect of society to created sustainable change. This report covers 6 global consumer trends and for the first time 6 consumer typologies.

Global Trends report (Telefónica Digital)
2012

This report is entitled the Project Economy. It shows the importance of enabling people to set up their own projects in order to be successful in this globally connected society. The report covers 6 global consumer trends related to topics such as digital identity, big data, augmented reality and sustainability.

Trends report O2 (Telefónica UK)
2011

This report is entitled the Creative Society. It talks about the importance of understanding the cultural zeitgeist to identify opportunities for bringing added value services and products. This report covers 6 global consumer trends.

Trends report O2 (Telefónica UK)
2010+

An update on the original 2010 report. This book provides new and more in-depth information about 4 trends selected from the 2010 report:
• Happiness: Better World and Playground trends
• Trust: Always on and Smart Habitat trends

Trends report O2 (Telefónica UK)
2010

The first trend report I created for O2 identified 8 consumer trends related to two key themes: Happiness and Trust. The trends are presented with insights, facts, case studies from various countries.