Ariane van de Ven is a trend consultant and strategist experienced in 360 innovation including trend forecasting, human centric research, new product development, brand positioning, portfolio management, communications strategies and advertising. She has been working for Fortune 500 companies, organisations and brands around the world to help them understand the consumers of tomorrow and to anticipate their future needs so that they can develop innovation strategies that can lead to the creation of products and services that bring real added value. Her experience spans across diverse industries including technology, FMCG, public sector, NGOs, fashion and luxury. Ariane has a global vision of innovation and trends, having lead assignments in Europe, the U.S.A, Asia, Africa and Latin-America. Ariane has lived in Paris, London, New York City, Amsterdam and Madrid. She is now based in Barcelona.
Ariane is also a public speaker and a lecturer. She has taught classes at Columbia University (NYC), Esade and Elisava (BCN) as well as Telefónica Universitas. She is passionate about understanding what motivates the human brain and considers herself a techno-optimist.
You can find out more about her conferences and lectures worldwide.